Full-Funnel Profitability Optimization on Amazon

Results in April 2025

Results after Optimizing the account in 1 month May 2025

Problem:

• The client was managing his account by himself and relied only on Broad match and Auto campaigns and was stuck in between low average ROAS and ACOS

Hypothesis:

• I noticed that relying too much on Broad and Auto campaigns was leading to wasted spend and weak targeting. My hypothesis was simple. “Clean up the structure, focus on more relevant keywords, and optimise bids and N-gram negation. I expected to see results improve within a month

Results:

• I started working on this account on April 22nd and created a 30-day roadmap, which I shared with the client. They loved the direction, and I began implementing my strategy with full confidence — because I don’t believe in letting my clients down.

• To kick things off, I cleaned up the campaigns by negating poor-performing N-gram search terms using negative phrase matching, removed duplicate keywords, and launched a few discovery campaigns to boost performance and drive growth.